Pendidikan

Moving to streaming music: a case of apple music streaming

Name: Moving to streaming music: a case of apple music streaming
Price: 72000 IDR
Availability: InStock
Author: Gladies Geanella, Suresh Kumar, Thus, this monograph was written to capture the changing behavior of customers who are now a fan of streaming music. Looking at the well-known Theory of Planned Behavior, this study focused on behavior intention and us...

oleh Gladies Geanella, Suresh Kumar, Thus, this monograph was written to capture the changing behavior of customers who are now a fan of streaming music. Looking at the well-known Theory of Planned Behavior, this study focused on behavior intention and us...

Rp72.000

Rp80.000

Hemat 10%

Status: Stok tersedia
Kode: #1664867796

Tanya via WhatsApp

Deskripsi Buku

Penulis : Gladies Geanella, Suresh Kumar

Thus, this monograph was written to capture the changing behavior of customers who are now a fan of streaming music. Looking at the well-known Theory of Planned Behavior, this study focused on behavior intention and use behavior to understand the changing behavior. As the causes, this study chose the motives and brand image that triggered the behavior.