The Role of Electronic Word of Mouth in Hotel Reservation Intentions Among Millennials in Jakarta

Judul : The Role of Electronic Word-of-Mouth in Hotel Reservation Intentions Among
Millennials in Jakarta
Penulis : Suresh Kumar, Jorgy Yudhistira Irawan
Sinopsis : With the help of technology, tourists can share their experiences online with other
tourists, especially millennials to read, competition is intensifying once more. Therefore, not surprising that the hotel industry uses word-of-mouth as a strategy to increase room booking intent.